Marc Sparks On Life: You’ll Never Hear Me Say ‘Never say Never’

Posted on May 8, 2013 in Marc Sparks: On Life | 1 comment

Marc Sparks On Life:  You’ll Never Hear Me Say ‘Never say Never’

Marc Sparks is an entrepreneur who has been involved in more than sixty start-ups since the Seventies. He is also the founder, owner, and CEO of Timber Creek Capital, a private equity firm.

As a rule, I look for the positives in life. Why? Because that’s where the best opportunities are often found—opportunities to grow … to learn… and to make a difference in this world. And make no mistake—opportunities are everywhere!

That’s right… I am not one of those guys who say, “Never say never.” Never has an important place in my vocabulary—but it has to be used in the right context. Sure, I use never when describing a situation or circumstance you should avoid at all costs. But I also use never in describing actions that anyone should take to seize every opportunity life has to offer.

Here is a list of my personal “never” statements, to give you an idea of why never should be in your vocabulary too.

  • Never allow self-pity.
    Everyone has problems or things they’d like to change about themselves or their circumstances. Instead of feeling sorry for yourself, use that energy to change the things you can control. The moment the emotion of self-pity strikes, do something nice for someone else. Change your channel fast and don’t allow self-pity to consume you.
  • Never underestimate the power of a kind word or deed.
    No kind word or deed is insignificant in the eyes of the recipient. You’ll also feel a tremendous amount of pride in knowing you did something positive.
  • Never tell anyone they look tired or depressed.
    If someone feels that way, the last thing they need is someone reminding him that it’s painfully obvious. Instead, tell that person something that will lift their spirits (see above). Anything! I find that the smallest gestures can alleviate low self-esteem.
  • Never underestimate the power of forgiveness.
    Forgiveness has immeasurable power. Why? Forgiveness is freedom. So many people go through this world dragging the shackles of the past along with them. You can’t change what’s been done, but you can change your attitude about it.  The past only has the power you let it have. Forgiveness is power on steroids. Try it sometime … and soon!
  • Never postpone joy.
    Nick Saban, the football coach at Alabama, was once asked how long he allows himself to celebrate after winning a national championship. He responded that he starts thinking about the next season within days or even hours after the title game. That’s sad. You work hard; you deserve to bask in the glory of achievement or significant moments in life. Never postpone joy, because you are not guaranteed tomorrow.

This is an example of why the word “never” has a spot in my vocabulary. I will share more from my list of “never” scenarios in future blogs.   

Read more Marc Sparks’ insights at, his views on business and entrepreneurship at, and excerpts from his upcoming book, They Can’t Eat You, at

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1 Comment

  1. Great thoughts Marc! Especially like the “never tell anyone they look tired or depressed” and “never postpone joy”. We can get caught up in perpetual goal seeking and forget to celebrate and appreciate our good fortune.

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